"Rev up your style!"


Understanding the customer

In the world of motorcycles and fashion, a groundbreaking collaboration has emerged, setting a new standard in style and customer experience. In 2023, Norton Motorcycles, an iconic name known for its exceptional bikes, ventured into the realm of apparel, launching a collection that captures the spirit of the open road and the elegance of British design. This bold move was not just about clothing; it was a statement of Norton's commitment to expanding its legacy beyond the world of motorcycles.

Enter Flip the Bird, a dynamic and innovative player in the digital retail space. Recognizing the potential of Norton's new apparel line, Flip the Bird rose to the occasion, meticulously crafting and designing a Shopify store tailored to Norton's unique brand identity. This wasn't just a store; it was a digital gateway, inviting motorcycle enthusiasts and fashion aficionados from around the globe to experience Norton's new venture.

What set this collaboration apart was not just the seamless blend of style and technology but also the attention to detail in customer service. Understanding the global appeal of Norton's brand, Flip the Bird implemented an integration with DHL, offering Delivered Duty Paid (DDP) pricing. This strategic move ensured that Norton's international customers could enjoy a hassle-free shopping experience, with all customs and taxes calculated and included in the final price. This level of convenience transformed the online shopping experience, making it as exhilarating and smooth as a ride on a Norton motorcycle.

The partnership between Norton Motorcycles and Flip the Bird is more than just a business venture; it's a celebration of innovation, style, and the spirit of collaboration. It demonstrates how traditional brands can evolve and adapt in the digital age, and how technology can be harnessed to enhance the customer experience. This collaboration is not just about selling apparel; it's about offering a piece of the Norton legacy to enthusiasts worldwide, wrapped in the convenience and accessibility of modern e-commerce. In this union, Norton's heritage and Flip the Bird's digital expertise have created something truly inspiring – a journey where style meets the road in the most seamless way possible.


Want to know more about this case?


Kleine Markt 7-9
2000 Antwerp


Are you going cuckoo because you
marketing efforts refuse to take flight?
We’ll lift your brand promotion strategy off
the ground and help you reach new heights
of success if you just place your trust in us.