At the outset of 2023, Flip the Bird achieved a remarkable feat, developing and designing an international webshop integrated with the Shopify Point of Sale (POS) system. This pioneering endeavor set the stage for an inspiring collaboration that would redefine the boundaries of fashion and e-commerce.

In this year of innovation and growth, Flip the Bird joined forces with the esteemed Antwerp designer label Christian Wijnants. The partnership was more than a mere alliance; it was a confluence of digital mastery and avant-garde fashion sensibilities, charting new territories in a rapidly evolving digital landscape.

Christian Wijnants, renowned for their unique blend of artistic designs and contemporary elegance, opened their second concept store in Berlin in the first half of the year. This bold expansion was not just a statement of geographical reach; it was a cultural and stylistic declaration, resonating with Berlin's vibrant and diverse artistic spirit.

Parallel to this, Flip the Bird embarked on a strategic mission to transcend geographical limitations. They unveiled a German Shopify store, meticulously connected with the Belgian store. This was an innovative step in harmonizing product lines, stocks, and pricing strategies across borders, ensuring a unified brand experience for an increasingly global clientele.

As the year unfolded, Christian Wijnants took a significant leap into the Japanese market, launching a dedicated webshop. This venture was facilitated by Flip the Bird's digital expertise, as they adeptly set up Shopify Markets. The integration of Japanese language and currency options into the webshop marked a new chapter in Christian Wijnants' global narrative, making their unique fashion pieces accessible to a wider audience with a deep appreciation for high-quality, distinctive designs.